FAQ
FREQUENTLY ASKED QUESTIONS
1. Why do we need media training?
Media training enables you to control the conversations you have with members of the media and their audiences. You will be taught how to define and then tell the stories and messages that are important to building trust in your organisation and brand. Building trust is critical because there is a very high cost to low trust in the world of business.
2. What kind of media training do you offer?
Broadly speaking, the training starts with an overview of interviews that have gone right, but, most importantly, many that have gone wrong. You’ll observe and then discuss what happened and how to avoid the pitfalls. You’ll also talk in depth about social media – its joys and its dangers.
Then you will move on to learn how to craft the stories and messages that apply to your organisation and how to tell them succinctly.
From there, you’ll move into a series of simulated radio and TV interviews, using professional cameras, lights and audio equipment.
We can also add modules dealing with crisis communications, communicating to staff and/or stakeholders and public speaking.
3. Will the training help me to overcome my fear of appearing on camera?
The training will emphasise that, like learning to drive a motor car, dealing with the media is a matter of practice and more practice. But you will also be taught techniques to enable you to practice either on your own or with a colleague.
4. Can the training be tailored to meet my specific needs?
Absolutely! From product launches to one-on-one interventions for C-Suite executives, and almost anything in between, we can design a programme to cover exactly what you require.
5. Will one session be enough?
In an ideal world, no. Nor did you learn to drive a motor car in just one session either, but as mentioned above, you will also be taught techniques and shown the technology to enable you to practice either on your own or with a colleague.
6. How many people can attend at the same time?
We have worked with groups of up to 40 delegates, but this really is a field where small is beautiful. A smaller group enables each individual member to spend more time facing the camera or on microphone in simulated interviews.
7. Are you accredited with any of the SETAs?
No.
8. Are you registered on the Central Supplier Database?
Yes.